PERSONALISED ADVERTISING …

Don’t like TV adverts, unsolicited marketing phone calls and texts, billboards everywhere you look, magazines with more pages of adverts than content?

Well get ready for a wave of even more invasive advertising, most of it ‘personalised’.

ADVERTS TO BE BROADCAST DIRECTLY INTO CONSUMERS HEADS (2013)
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10158311/Sky-Deutschland-to-broadcast-adverts-directly-into-train-passengers-heads.html
http://www.youtube.com/watch?v=azwL5eoE5aI&feature=player_embedded

“…Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters’ heads…”

“…Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app…”

“…Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message…”

“…The sound is broadcast from a transmitter which is attached to the train window…the technology will be rolled out “as quickly as possible…device has already been tested on public transport in Munich and Aachen…”

I can see a few broken windows on trains if this goes ahead…

LONDON ADVERTISEMENT TARGETS CONSUMERS BY GENDER WITH FACIAL RECOGNITION (2012)
http://www.digitaltrends.com/cool-tech/london-advertisement-targets-consumers-by-gender-with-facial-recognition/

“…trial for gender-specific targeting of advertisements is launching in London’s West End…utilizing facial recognition technology…”

“…interactive advertisement uses a high definition camera to scan pedestrians walking by a specific bus stop on Oxford Street…90 percent accuracy rating, the computer built into the placement analyzes and guesses gender based on specific facial attributes…Based on the current guess of a pedestrian’s gender, the digital placement shows an advertisement targeted at a man or a woman…”

So what will it make of all those gender neutral hipster metrosexuals out there?

“…As this technology continues to be applied…the computer could also make a judgement about a person’s age, race or body type…”

So if you’re fat, expect diet or even junk food adverts…

“…if the technology proves to be popular, more screens could be installed…”

“…You can put this technology into kiosks, vending machines, digital signs. It’s going to become a much more common thing in the next few years…”

Can’t wait…

MINORITY REPORT STYLE ADVERTISING BILLBOARDS TO TARGET CONSUMERS (2010)
http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html

“…IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests…”

“…Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products…”

“…new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise’s character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall…”John Anderton. You could use a Guinness right about now,” one billboard announces as he walks past…”

“…IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them…”

“…The system works by using the same kind of wireless technology tags [RFID] found in Oyster Cards – the travel cards used on the London Underground…which are increasingly also being incorporated into credit cards and mobile phones…”

“…By encoding these chips with information about the individual, digital advertising boards could identify a person as they pass by and show them an advert according to what is known about their shopping habits and personal preferences…”

“…The billboards are being developed as part of IBM’s Smarter Planet programme that aims to use technology to make people’s lives easier and more efficient…”

No, they will be used to track you and obliterate your privacy. A sleeping consumer is one that is not spending after all.

“…Advertisers have welcomed the technology as it will help reduce costs that are passed onto the consumer by reducing the amount of poorly targeted advertising…”

Bullshit. There will be no cost saving for the consumer. What a joke.

VIA RFID THESE BILLBOARDS KNOW YOU BY NAME (2007)
http://news.cnet.com/2300-1024_3-6154211.html

“…As if billboards weren’t already distracting, a new promotion…will flash drivers names as they pass…”

“…Privacy advocates might squirm at the mention of RFID technology, but not Mini USA…What most of us know as radio frequency identification, the marketing folks at Mini are calling “really fun interactive devices.” Fun in what way? The car company has enlisted some drivers of Mini Coopers for a marketing campaign that uses RFID technology to trigger personalized messages on electronic billboards…”

I’m sure that won’t cause any accidents…

GOOGLE DEVELOPING EAVESDROPPING SOFTWARE (2006)
http://www.theregister.co.uk/2006/09/03/google_eavesdropping_software/

“…Google is working on a system that listens to what’s on your TV playing in the background, and then serves you relevant adverts…”

This gives the lie to Google’s recent denial that they collaborated with the NSA to spy on people around the globe.

“…The idea is to use the existing PC microphone to listen to whatever is heard in the background, be it music, your phone going off or the TV turned down. The PC then identifies it, using fingerprinting, and then shows you relevant content, whether that’s adverts or search results, or a chat room on the subject…”

I’d call that spying, wouldn’t you?

“…given that Google provides the software link between its search software and the microphone, it’s a small step to making the same link to any webcams attached to the PC…”

If possible, unplug your webcam and switch off your router when not in use.

“…Pretty soon the security industry is going to find a way to hijack the Google feed and use it for full on espionage…”

The PRISM leaks have shown this to be absolutely true!

“…Google says that its fingerprinting technology makes it impossible for the company (or anyone else) to eavesdrop on other sounds in the room, such as personal conversations, because the conversion to a fingerprint is made on the PC, and a fingerprint can’t be reversed, as it’s only an identity…”

Bullshit. Why would they not take that information if it is possible to take it and sell it on. I can’t believe we believe multinational companies when they say something!

Note how a lot of this invasive technology is being labelled as ‘cool’ and ‘fun’.

IDEA OF IMPLANTING ID TAGS RAISES ORWELLIAN FEARS (2004)
http://news.cnet.com/Human-chips-more-than-skin-deep/2009-1008_3-5318076.html

“…There’s not a lot of middle ground on the subject of implanting electronic identification chips in humans…Advocates of technologies like radio frequency identification tags say their potentially life-saving benefits far outweigh any Orwellian concerns about privacy. RFID tags sewn into clothing or even embedded under people’s skin could curb identity theft, help identify disaster victims and improve medical care, they say…”

“…Critics, however, say such technologies would make it easier for government agencies to track a person’s every movement and allow widespread invasion of privacy. Abuse could take countless other forms, including corporations surreptitiously identifying shoppers for relentless sales pitches. Critics also speculate about a day when people’s possessions will be tagged–allowing nosy subway riders with the right technology to examine the contents of nearby purses and backpacks…”

“…Invasion of privacy is going to be impossible to avoid…worries about a day when every physical item is registered to its owner…”

“…VeriChip [now PositiveID] makes 11-millimeter RFID tags that are implanted in the fatty tissue below the right tricep. When near a scanner, the chip is activated and emits an ID number. When a person’s tag number matches an ID in a database, the person is allowed to enter a secured room or complete a financial transaction…”

“…vast quantities of accumulated data would be vulnerable to theft and abuse. They cite historical practices of retail establishments, which for years have listened in on customer conversations and viewed consumer behavior on remote cameras to improve sales. Supermarkets routinely collect data about individual shoppers’ purchases and buying habits through “loyalty programs,” along with credit card and electronic banking transactions…”

“…a hacker could extract a person’s identification number with an RFID reader, create a chip with the same number and then impersonate them…”

“…implanting RFID chips could vastly increase the potential for police surveillance of ordinary citizens. Conceivably, every wall socket could become an RFID reader that feeds into a government database…”

Oh well, the ‘subdermal’ (implanted under the skin) RFID for humans is here now…
http://www.positiveidcorp.com/products_glucochip.html
http://reason.com/archives/2002/07/01/artifact-skin-deep

I really don’t mind if you think I am crazy as long as I get the information out there.

Revelation 13:16-17: “…It also forced all people, great and small, rich and poor, free and slave, to receive a mark on their right hands or on their foreheads, so that they could not buy or sell unless they had the mark…”

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